Complex will select neighborhoods brimming with character, legacy, hidden gems and creative communities waiting to be uncovered, and explore them in-depth throughout every element of the “Neighborhood Flavor” program. A lead talent and a cast of supporting colorful characters from the community will be our “way in” to each neighborhood, giving the viewer an immersive experience of the past, present and future of their home turf.
Episode Themes: Each episode of the “Neighborhood Flavor” video series will focus in on the Jack Daniel’s Tennessee Honey brand values - independence, loyalty, integrity, and authenticity. Each neighborhood selected will embody the spirit of the brand values, while capturing the essence of Jack Daniel’s Tennessee Honey’s core messaging.
The format: Each docu-style episode will share the unique story of each neighborhood in three acts, as told through the eyes of the lead talent and a supporting array of characters from the community.
The Past - The beginning of each episode will provide a retrospective look at the neighborhood and its rich history of where it has been, complete with vintage images and footage of what once was.
The Present - The middle of each episode will speak to what the neighborhood has become, and how significant players within the community are currently shaking things up.
The Future - The last segment will look forward to the future of the neighborhood, the coming gentrification, who is being pushed out and what new generations are being ushered in.
Secured: Site visits/location, vendors, permits, crew, signage, talent (for both event and video portion of the activation)